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You know that one friend who spends the rest of the year looking at pictures from a weekend-long vacation? We see them, we feel them….we are them. Since last October, we've spent months reminiscing about Allure's second annual live consumer event. And now we can finally look forward to doing it yet again. That's right, Best of Beauty: The Live Event is back for the third time in 2025.
After months of vetting, testing, retesting, and reviewing hundreds of beauty products, we get the honor of announcing a new class of Allure Best of Beauty winners for you, our beauty-obsessed readers—and honestly, the thrill never wanes.
Last year, we welcomed you into our world with a beauty-filled day of sampling, conversation, and product giveaways. There were expert panels—including a runway-makeup masterclass with the one and only Pat McGrath, a conversation with Cécred cofounder Tina Knowles (yes, that Tina) about her decades-long career in hairstyling, and rapid-fire Q&As with Danessa Myricks, Andrew Fitzsimons, and Allure editor-in-chief Jessica Cruel. We also hosted one-on-one consultations with top-of-their-game pros like dermatologist Michelle Henry, hairstylist Jenna Perry, and makeup artist Karol Rodriguez, just to name a few. And, of course, there were treatment opportunities: hair touchups, mini facials, brow-shaping sessions, and even on-site injectables.
Photo: Sean Sime
If you thought that was great, just wait until you see what we have in store this year. Without further ado, we'd like to cordially invite you into the life of a beauty editor with an in-person showcase of our 2025 Best of Beauty Award winners on Saturday, October 18, 2025, at Chelsea Industrial, located at 535-551 West 28th Street in New York City. Allure editors will once again gather with beauty's top experts in makeup, skin care, aesthetics, hair, and nails for a day of fun, connection, education, pampering, and products (so many products).
Photo: Sean Sime
Tickets are available now for purchase on our live event site. All-day VIP tickets get you access to exclusive panels, treatments, and more than $800 worth of gifts; general admission tickets include access to Beauty Closet sampling, a panel discussion, a treatment appointment, and more than $400 in gifts; afternoon floor access tickets come with the Beauty Closet experience and hundreds of dollars worth of full-size products. (These gift bags are legendary.)
Photo: Sean Sime
So if expert-led discussions, meet-and-greets with Allure editors, skin assessments, connecting with other beauty-obsessed insiders, giveaways, games, and more sound like your kind of Saturday, mark your calendars and grab your tickets before the event is sold out. We can't wait to celebrate our 2025 Best of Beauty Awards with you—in person!
Allure's Best of Beauty LIVE 2025 is presented by Xeomin. Sponsors include Amazon, Arcutis, Dove, EltaMD Skin Care, Neocutis, Radiesse, TRESemmé, Ultherapy, WavyTalk, and WellaPRO.
